When Making A Digital Marketing Plan, Don’t Forget Content

Among the plethora of strategies that form a digital marketing plan, one key element—content—often falls through the cracks. Digital content marketing is a crucial component of a well-rounded digital marketing plan and ignoring it can cost businesses a significant competitive edge. Here’s why:

Builds Trust And Authority

High-quality, valuable content positions your brand as an expert in your niche. By providing your audience with informative posts, in-depth guides, insightful blog posts, or engaging videos, you prove your worth to potential customers. This, in turn, builds trust and authority, crucial elements to cultivate in a highly competitive digital marketplace.

Drives Organic Traffic

Well-optimized content can significantly enhance your search engine rankings, driving more organic traffic to your website. Using SEO strategies like targeted keywords, meta descriptions, and alt text in your content helps search engines understand your content’s relevancy and boost its visibility on search result pages, thereby attracting a potential audience.

Nurtures Leads And Encourages Conversion

Digital marketing for content includes creating a variety of content aimed at different stages of the buyer’s journey — awareness, consideration, and decision.

You can leverage blog posts or social media posts for awareness, case studies, or webinars for consideration, and product guides or demos for the decision stage. By smoothly guiding potential customers through their purchase journey, your content can effectively nurture leads and encourage conversions.

Boosts Customer Engagement

Engaging content in the form of blog posts, social media updates, email newsletters, or interactive quizzes can drive more customer engagement. Content that prompts responses or involves audience participation fosters a sense of community around your brand and encourages customers to interact more with your business, thereby boosting your brand’s engagement metrics.

Strengthens SEO Efforts

Digital marketing and SEO go hand-in-hand. While SEO strategies can bring visitors to your site, your content keeps them there. Fresh, original, and regularly updated content is favored by search engine algorithms, rewarding your website with higher rankings. Additionally, well-researched content with strategic keyword placement can draw more backlinks from reputable sites, further reinforcing your SEO efforts.

Enhances Social Media Strategies

Quality content serves as an excellent fuel for your social media strategies. Whether it’s a thought-provoking blog post you share on Twitter or an engaging video on Facebook, good content can amplify your social media presence, extend your reach, and attract more followers, driving targeted traffic back to your site or product.

Influences Consumer Decisions Without Hard Selling

Contemporary audiences are wary of traditional sales tactics. Digital content marketing circumvents this by providing valuable information, honest reviews, and insights that subtly persuade consumers without resorting to hard sales tactics. By offering free, useful content, you are more likely to generate goodwill and influence consumer decisions in your favor.

What Are Unique Viewers, And Do They Matter On YouTube?

The world of YouTube is jargon-dense, filled with various metrics and statistics, one of the most intriguing being unique viewers. But what exactly does this term mean, and why should a business or content creator care? Learn the concept of such viewers and explore its significance in the broader context of YouTube marketing.

What Are Unique Viewers, Anyway?

This is generally a YouTube metric that denotes the estimated number of different people who watch your content over a specified period. If a user watches your video more than once, they will still count as a single unique viewer. This count assists in measuring your channel’s reach in terms of individual users and is different from ‘views’, which counts the total number of times a video is watched, regardless of the user.

Why Do Unique Viewers Matter?

Understanding why these viewers matter requires comprehension of why metrics are central to the success of any YouTube marketing strategy. Metrics provide invaluable insights into audience behavior and preferences, performance of different contents, and outreach effectiveness. Here’s why unique viewers, in particular, are important:

  • Measuring Reach – These viewers are a direct measure of your content’s reach. Businesses and creators often aim to expand their audience base. By monitoring the change in such viewers over time, you can understand whether your channel is reaching new individuals, or if your content primarily serves a consistent viewer base.
  • Audience Insights – Knowing your audience is crucial to tailor relevant and engaging content. The said viewer metric, coupled with demographic information, provides important insights about your audience, including where they’re from, their age, and viewing device. This knowledge helps concoct a content strategy aligned with your viewer preferences.
  • Evaluating Content Strategy – Say you notice a sudden spike in these viewers after publishing specific content but see no significant change in overall views. That’s a signal that the new content attracted more organic viewers (i.e., your reach widened), but they did not stick around to watch other videos. This highlights the need to improve viewer retention or the cohesiveness of your content.
  • Comparing with Views and Watch Time – Comparing authentic viewers with overall views and watch time gives valuable information about viewer behavior. If you have high viewers but lower views and watch time, it may indicate that your content attracts people, but they’re not re-watching videos or staying long, suggesting room for improvement in the content’s relevance or engagement.
  • Improves Monetization – Lastly, a higher number of natural viewers increases the potential for monetization, as more users might click on ads, make donations, or become paid subscribers.